Let’s be honest, the world doesn’t need another boring “healthy” dessert.

You know the kind. Dry. Chalky. More like punishment than pleasure. The “cookies” that really are just a disappointment wrapped and marketed like a great idea… kinda like my ex, to be honest.  

That’s not us. I refuse to let us exist as another company that chooses health over indulgence.

We believe dessert should hit. It should feel like nostalgia baked in butter, with macros that still make your coach proud. So we asked the big question: what if your cookie could be indulgent and intentional?

Protein isn’t just welcome in dessert; it belongs there.

If you’ve ever wondered how this all started (spoiler alert: it began with almost dying, losing my coping skills, butter, and a KitchenAid mixer), you can read the full story here.

Protein Blunts The Spike

When we eat carbs or sugar alone, blood glucose levels rise quickly. Your body sends in insulin to move that glucose into cells for energy. Then, levels drop, sometimes fast enough to leave you tired or hungry soon after. Adding protein to the mix changes that pattern.

 Several studies have shown that pairing protein with carbs can raise insulin slightly while reducing how high and fast blood sugar spikes after eating.

That doesn’t mean insulin “doubles” for everyone, and the response depends on your health, the protein type, and the dose. For example, one study using 15 g of whey protein before a meal found insulin levels roughly doubled, and glucose rose less than usual. However, other studies show more minor changes or variations based on timing and individual differences. 

The “Second Meal” Effect

Protein doesn’t clock out after dessert. It can also help your body respond better to carbs at your next meal. This is known as the second meal effect: what you eat now influences how your metabolism behaves later.

Studies have shown that when people eat a higher-protein breakfast, their blood sugar responses at lunch and dinner are smoother. That means a protein-rich cookie at night, compared to a regular cookie without added protein, could help keep your morning cravings in check the next day. 

Protein Boosts Metabolism (and Your Hangry GF’s Mood)

Protein burns more calories to digest than carbs or fat, which is called diet-induced thermogenesis. Your body has to work harder (and burn more energy) to process it.

Add in the satiety factor. Protein signals hormones like GLP-1, PYY, and CCK that tell your brain, “We’re full, thanks.”

That means our cookies don’t just satisfy a craving; they help you stay satisfied longer.

 We’re not saying your cookie is part of your fitness plan, but we’re also not NOT saying that.

If dessert’s your love language, you’re already one of us. Grab your favorite protein cookie, get cozy, and taste what intentional indulgence feels like. Shop our Chad The Gym Bro Here.

The Science of It All (Because Facts Still Matter)

We didn’t just make this up in the kitchen.

Across multiple studies, researchers have found that adding protein to carb-heavy meals can:

• Moderate blood sugar spikes
• Improve insulin efficiency
• Increase calorie burn through thermogenesis
• Enhance satiety and reduce snacking behavior.

Protein desserts aren’t magic. They’re just a smarter kind of indulgence.

Your body still gets the comfort, but now it gets the support, too.

Why We Built the Perfect Indulgent Dessert

When we started The Scheming Cookie, we didn’t want you to choose between fueling your body and treating yourself; we aren’t in the business of compromises.

Each cookie is crafted with 18–28 grams of protein, using a blend of whey and casein, and no artificial sweeteners, fillers, or added natural flavors. We kept it simple: whey and casein. Period. This allows for a bakery-style cookie, not an imposter filled with things you’ll feel on the passing if you know what I mean.

We don’t do “diet” desserts. We do desserts that make sense.

Just enough sugar to taste nostalgic with balanced fats for happy guts and steady energy. AND you can pronounce every ingredient on the label. That’s important. 

Every bite is comfort that loves you back, it’s the taste of home, baked with intention.

Because dessert should never feel like guilt; it should feel like growth.

Yo, this has been a great chat, fam.

Hey, I like you. If you’re still here, you get it... the butter, balance, and indulgence.

So let’s make this official.

Join The Schemer Nation for insider updates, new protein dessert recipes, and the stories behind the cookies that started it all.

Subscribe to our blog, because comfort tastes better when you’re part of the Schemer Nation.

Sources (Because We Actually Read the Science)

1. Jakubowicz, D. et al. Whey protein pre-load improves postprandial glucose and insulin in type 2 diabetes. J Clin Endocrinol Metab (2023). academic.oup.com
   

2. Nilsson, M. et al. Effects of whey proteins on glycemia and insulin responses. Am J Clin Nutr (2004). ajcn.nutrition.org
   
   

3. Gannon, M. C. & Nuttall, F. Q. Effect of protein ingestion on the glucose appearance rate and insulin secretion in normal subjects. Metabolism (1987). PubMed ID: 2679037
   
   

4. Jakubowicz, D. et al. High protein breakfast and second meal effect on postprandial glycemia. Nutrients (2023). PMC9824806
   
   

5. Westerterp-Plantenga, M. S. Thermic effect of food and body composition. Am J Clin Nutr (1999). PubMed ID: 9683329
   
   

6. Westerterp, K. R. Diet-induced thermogenesis and satiety: protein’s role in weight regulation. Nutrition & Metabolism (2014). PMC4258944
   
   

7. Leidy, H. J. et al. The role of protein in weight loss and maintenance. Am J Clin Nutr (2008). PubMed ID: 18469287